Corporate diplomacy in Spain. Stakeholder reality before the narrative hardens.
You have decided to enter or grow in Spain, or you are about to. We help you understand who matters, what each expects and in which order to engage them, with a senior lead who brings context and judgement where progress depends on trust.
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Your market starts before the first customer.
Public bodies, industry associations, local partners, media and communities form a view of a new company very early. Whoever takes on that context from the start sets the narrative; wait, and others set it.
We work on that reality: mapping the relevant stakeholders, understanding their expectations and sequencing conversations so your entry is understood the way you intend.
By sector: manufacturing, agriculture and energy · financial services, retail and travel · government, education and healthcare.
Phase 1
Map the context
The stakeholders relevant to your activity in Spain and what each expects.
Phase 2
Define the position
What you want understood about your entry and how it fits the local context.
Phase 3
Sequence the conversations
With whom, when and with what message, through the appropriate channels and transparently, complying with any applicable transparency or lobbying registers.
Phase 4
Support and hand over
Supporting first conversations and transferring relationships and context to your team.
03 / When it fits
When it fits.
Instead of thinking about stakeholders only when a problem appearsThe narrative forms earlier.
Instead of a communications agencyCommunication matters, but context and position come first.
Instead of managing it from headquartersLocal nuance is lost at a distance.
04 / What goes wrong
The expensive mistake is arriving late to the context. A headline can be corrected; a settled narrative costs far more.
Typical costly mistakes
- 01Discovering relevant stakeholders after they have formed a view
- 02Importing another market's narrative unchanged
- 03Confusing visibility with trust
- 04Talking to everyone at once, in any order
- 05Letting relationships leave with the person when the team changes
Common objections
“We already have a communications agency.”
Good. We work alongside it; our role is judgement and sequence.
“Public bodies are far from our business.”
Perhaps. The mapping confirms or rules it out before it matters.
05 / Questions
Frequently asked questions.
Do you do lobbying?
We provide strategic judgement and stakeholder context, and support your team in its conversations. Where a mandate involves contact with public officials, it is done transparently and in line with applicable registers.
Do you replace your agency or advisers?
We work with them. We coordinate your lawyers, auditors and specialists; we do not replace them.
How quickly do you reply?
We aim to reply within two business days.
06 / Next step
Book a free 30-minute diagnostic call.
A direct conversation with our Founder & CEO about the context of your entry into Spain: who matters, what concerns you and where to start. We aim to reply within two business days. We are a small senior firm. Each mandate is a Year One Partners engagement. Personally led by our Founder & CEO, Xavier Cima, who brings in senior advisors for each client when the mandate requires it or, if the client prefers, recommends senior advisors for the client to engage directly; the decision always rests with the client. Y1P is responsible for the scope, the deliverables and the organisation of its own mandate; advisors the client engages directly are responsible for their own engagement.
Email us to book the callWhat to include
Help us prepare the call.
- 01Company name and website
- 02Home country
- 03Sector
- 04Stage (for example Series A, B or C)
- 05Target date for starting in Spain
Send these details by email to office@yearonepartners.com.
Scope
What we do, and what you get.
We advise boards and CEOs of companies from any market entering Spain and Europe on their institutional context and stakeholders. We work in phases: map the context, define the position, sequence the conversations and support them through handover. You get a stakeholder map, a clear position on your entry and an agenda of conversations: with whom, when and with what message. At the end, relationships and context pass to your team.